Thoughts

Musings through the years from current and
past team members of Adashmore Creative.

Infamous “What’s Your Budget”

We’ve all asked or been asked this question. In theory it’s a good idea. For the person selling it helps them understand how much value you are assigning to something, what resources are available. For the person buying, it helps set boundaries on the project. There is a big difference between what you can buy for $500 vs. $5,000 vs. $50,000.

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Your Audience is Selfish

by Jennifer Dodson Chief Creative Officer Your audience has needs. Those needs are not about your business, your service, or you at all. It’s about them. For the sake of this article, let’s assume the person buying from you is happy with his/her job and general life....

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Cruise Ship Fires and Facilitation

by Jennifer Dodson Chief Creative Officer If you’ve read our about page, you know that I’m skilled at getting myself into unique situations. My vacation history reads like a police blotter: lost luggage, TSA battles, customs delays, broken down rental cars, double...

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Monthly Marketing Roundtables

by Jennifer Dodson Chief Creative Officer Have you been looking for an opportunity to brainstorm with fellow marketers? Adashmore Creative offers monthly opportunities for marketing professionals to get a fresh perspective from others who work in their industry. We...

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How to Piss Off a Millennial

by Blake Domino Marketing Strategist To past generations, millennials are a mystery that no one has been able to figure out. In order to place them into a category, they are often associated with being lazy, confused, and entitled. To go along with that notion, here’s...

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This Time it’s Personal

Adashmore Creative’s tagline is “encourage conversation.” It’s the core of what we do and something I personally embrace everyday. While I’ve been told I’m “so strong” countless times, getting through this experience was never about being strong. It was about doing what’s right and trying to make the most out of what life gives you. I never could have imagined a project this personal.

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