pictures to words
Brand Identity, Brand Experience
Abel Communications wanted to refresh their brand to increase their perception as a successful public relations (PR) firm in the marketplace and support long-term growth. The new brand needed to showcase their unique approach as a firm dedicated to achieving business goals with fresh thinking.
Push the boundaries to create a modern, credible brand identity to reflect their mindset and ever-growing business.
To maintain consistency, we built upon the existing brand elements of an “a” icon and bold orange color. At the same time, the typography layout needed to be revamped to reflect the modern, simplistic approach their CEO, Greg, values in the PR world. The final look is clean and bold.
In addition to the logo, we designed and built a responsive website. The modern design and minimalistic navigation elevated the perception of Abel Communications, establishing quality and credibility for a small business through digital marketing. By showcasing their people and company culture, we were able to communicate their ultimate goal: help clients run and grow a successful business. Not only is the site used as a lead generation tool, it allows Abel Communications to successfully compete with other established PR companies.