getting to a starting line
Brand Strategy, Brand Identity, Brand Experience
BeckyFIT is a start-up fitness company offering a unique online weight loss program. Becky and Scott came to us needing an entire brand – from strategy and messaging to product development and engagement. They needed a foundation and a plan to push them into the marketplace.
Develop a strong brand story that can be easily communicated through multiple outlets.
We positioned BeckyFIT as a fresh alternative in the weight loss industry. Our support ranged from product development and pricing strategies to brand story and positioning. Diving into the core of their business allowed us to provide valuable insights not just for marketing, but sales alignment and business strategy.
We created a logo that’s simple, fresh and emulates wellness. Their brand personality and overall tone is encouraging and understanding – just like the founders.
As a digital product, the website is the primary sales and a critical customer engagement tool. The site hosts and engaging blog and features search engine optimization to increase accessibility. Combined with a content strategy, the entire digital marketing platform is built to generate awareness, convert leads into customers, and increase retention. Our branding process also considered long-term growth and is built to support additional products.
While lead generation is critical to the brand, it would do nothing to support long-term growth if the user experience of the product failed. That’s why we worked with BeckyFIT’s application developers to ensure strong branding and user experience throughout the online and mobile application. We also participated in competitor research to assist with application feature development.
In addition to the website, it was important for users to have a consistent experience on-the-go. In conjunction with an app development team, we designed the front-end of the BeckyFIT mobile app. It allows users to record their weight, complete an exercise circuit and track their nutrition intake anytime, anywhere.