Congrats. You did it. You got social. You followed everyone’s directions and made your accounts. You now make regular updates on Facebook, Twitter and LinkedIn. Maybe you even got “fancy” and use Instagram and Pinterest. Bravo. However, do you know what is being said about you on social?

Social media is the word of mouth of the digital age. You need be aware of everything that is being said about your organization – good, bad and neutral. There are a number of paid social media monitoring tools out there to help, but there are also some free tools you can use.

My favorite is Social Mention, a great tool for small businesses and individuals who want to keep an eye on what is being said about them. Just plug-in your keyword and Social Mention will dig through news, blogs, microblogs, images, video across the web. It also provides analysis and links to all of the chatter.

Get started by entering your brand name or individual name into the box to see what has been said about you.