5 Things You Can Do While Waiting for a Full Rebrand
If you don’t have the budget for a full rebrand, or your company isn’t ready for one quite yet, there are a few things you can do in the meantime to get the juices flowing:
Try a new call-to-action (CTA)
Testing out new CTA’s is one of the easiest changes you can make while waiting for a full rebrand. At the end of the day, what do you want your audience to do or accomplish? Instead of just saying “learn more,” be more specific and direct with the CTA. Hubspot has a ton of examples, 31 actually, that you can’t help but click on.
Organize your brand assets
We all have flyers, brochures, one-pager’s etc. that are out of date (hell, it might even have a defunct logo in the left-hand corner or a product promotion that’s no longer available). It’s important to gather what assets you currently have to get a sense of what you need to replace, trash or create. Start thinking about the purpose of each piece and what messaging should be highlighted to accomplish your goals.
Gather feedback from your current customers to gain insight into their experience with the company. How do they describe your product/service offering? What value do they get from your product/service offering? How do they feel after using said product/service? Customer insights are incredibly valuable when undergoing a rebrand – the data can influence messaging, communication channels and visual cues. You can even make your customers feel like they are a part of the rebrand by using their feedback/insights.
Start a love/hate list
What do you love about the brand and what do you wish you could change? Sometimes (but not always), you quickly realize that the things you love are deeply rooted within the company. While the organization may have weaved in and out of their core values, it takes fresh perspective to bring those fundamentals to the forefront and take it to the next level. Take a step outside your company walls and research other brands you admire (it doesn’t need to be industry-specific). Do they have a strong story? How do they market themselves? How do they communicate with their audience? If you can expand upon these ideas by relating them to your own company, you can influence the outcome of the organization’s rebrand.
Know the vision
Talk with key leadership about the rebrand and understand their goals for the organization. By having an open dialogue, you can establish expectations, ideal time frames and what they value most. In addition to marketing goals, get insight into finances, employee retention and the overall vision for the organization. Be knowledgeable in all aspects of the business to understand how a rebrand impacts not just the marketing department, but the organization as a whole.
Looking for more tips?
Get in touch with our brand manager, Samantha Orr, for suggestions and a pun or two.