Most marketing budgets are based on the previous year with few changes. It’s time to give things a fresh look, particularly who you are targeting.
If I had to sum it up in a few words, a holistic brand is the combination of strong messaging with memorable visuals. When I think of a holistic brand, I immediately turn to Old Bay – a simple seasoning that brings people together with an iconic yellow and blue tin.
Marketing and public relations are two important pieces of any communication plan. Do you know how the two work together?
Not everyone is ready for a rebrand, but that doesn’t mean you can’t make improvements. Learn some steps you can take before getting started.
Jen presented at the Baltimore Business Journal’s Social Media Marketing Series earlier this month. If you attended, thanks for showing up! Here are the top takeaways.
In our office if you tell someone you “like” an in-progress piece of marketing collateral or a website, you will hear crickets. It’s not that opinions aren’t important, it’s just that they have to be constructive and well-reasoned.