Thoughts

We Don’t Work in Your Industry: Why That’s a Good Thing

Alisa Crowley

Brand Manager

Unlike other agencies, Adashmore Creative doesn’t focus on one industry or niche. The reasons are both logical and selfish. Logical, because there are a large range of companies that we can work with and help. Selfish, because we love to learn about other industries and this approach ensures that we never stop. Our clients range from glass faucets to wastewater to employee benefits and everything in between. We work with nonprofits, start-ups and established organizations. We have worked with large companies and small shops with one or two people. The common link is this: Whether you are large or small and regardless of industry, you still need to understand your business from all angles in order to benefit from marketing. Ahead, we cover just a few of the reasons why it’s good to hire an agency that doesn’t work in your industry.

No conflict of interest

Because we don’t have clients in the same industries, there are never conflicts of interest with your competitors. Furthermore, since we are well-rounded in terms of the industries that we serve, we can always leverage knowledge from other industries and connections that can help you and your organization.

Fresh perspective

Because we are not entrenched in the industries that we serve, we can approach challenges with a fresh perspective. Someone who is too close might not be able to step back and see something that an outsider could notice. We are not afraid to ask questions and research all areas of your industry in order to glean important insights. Additionally, we are always evolving. Since we work with different people and different skillsets, there is always something new we can bring to the table.

The marketing process is the same

While marketing tactics vary depending on the needs of each business, the elements and tools that allow us to come up with effective strategies are similar. Our goal is to get your story straight while focusing on business-minded marketing that gets results. An initial strategy session with an organization will always delve into the following:

  • Goals – What are you trying to accomplish? What is stopping you from getting to where you want to be? In order to create a  successful marketing plan, we need to know what you hope to get out of the process. We dive into where you are now and where you want to go in order to understand the challenges you are facing as an organization and what we can do to solve them.
  • Brand Personality – If you thought about your brand as a person, what kind of person would they be? How do they talk? How should they make people feel? We work to find out who you are and what your values are in order to ensure that messaging is streamlined, consistent and on strategy. In this stage, we have sent out company surveys and have met with key leadership in order to get a fair and well-rounded perspective on where the business currently stands.
  • Strategy – One of the most important elements of marketing strategy is understanding who your different audiences are and how they will interact with your brand and messaging. We conduct market segmentation exercises and a SWOT analysis to understand the internal strengths and weaknesses the company has while also considering external opportunities and threats to the entire industry.

Business-minded creative

To us, marketing isn’t just about pretty pictures. It’s about creating and implementing strategies that aim to provide the best possible ROI for our clients. Because our chief creative officer, Jen Dodson, has backgrounds in both business and marketing, we always take a business-minded approach for our clients.

Why we’re your team

We love a good challenge and we love to make our clients happy. It’s why we come to work every day and it’s why we’re passionate about what we do. Want more reasons? Give us a shout. We always encourage conversation.

Contact Us

Read more about:

Brand Strategy

Define who you are

Brand Identity

Identify your brand

Brand Management

Evaluate and improve

Brand Experience

Connect with your audience

Brand Education

Elevating your team

About Adashmore Creative

We built our business and reputation on helping brands bridge the gap between who you want to be, where you are, and your audience’s perceptions. Our focus is outsourced marketing strategy for relationship-based B2B businesses, including professional services, manufacturing, and trade associations.