We’ve all asked or been asked this question. In theory it’s a good idea. For the person selling it helps them understand how much value you are assigning to something, what resources are available. For the person buying, it helps set boundaries on the project. There is a big difference between what you can buy for $500 vs. $5,000 vs. $50,000.
Adashmore Creative’s tagline is “encourage conversation.” It’s the core of what we do and something I personally embrace everyday. While I’ve been told I’m “so strong” countless times, getting through this experience was never about being strong. It was about doing what’s right and trying to make the most out of what life gives you. I never could have imagined a project this personal.
While some major initiatives can be planned out in advance, the best marketing needs to be real-time. It needs to evolve with what’s going on around it.
This post is a personal opinion based on my experiences. I know there are people who have great success with the software and that it has its merits. However, that seems to be the minority despite the fact there are so many users. Particularly for small to medium sized businesses.