We’ve all asked or been asked this question. In theory it’s a good idea. For the person selling it helps them understand how much value you are assigning to something, what resources are available. For the person buying, it helps set boundaries on the project. There is a big difference between what you can buy for $500 vs. $5,000 vs. $50,000.
Repeat after me: you are trying to do too much with your marketing. Here are a few examples and what you can do about it.
Jen Dodson presented on February 23rd at the Baltimore Business Journal’s social media series. Here is a copy of her slides and an offer to discuss more.