A Fractional CMO Blog
Thoughts
When Does a Fractional CMO Make Sense?
In the ever-evolving business world, many companies grapple with the decision of whether to hire a Fractional Chief Marketing Officer (CMO). Understanding when this approach makes sense is crucial for businesses seeking to optimize their marketing strategies without overextending their resources.
Meet Your CMO: Jennifer Dodson
Creative Business Leader
Jennifer earned her art degree from Towson University and her business degree from the Maryland Institute College of Art (MICA). If you're not from Baltimore, that translates to a practical art degree and a creative business degree. She also has a mass communications degree from Towson and diverse industry experience. This well-rounded background served her well during her years running a marketing agency.
Natural Entrepreneur & Community Builder
From her early days running a lemonade stand and building a swim instructing referral machine, Jennifer has always had a knack for business. She has given countless hours to non-profit boards and trade associations, helping them clarify their messaging and get more engagement. Jennifer also taught business and marketing courses at Towson University and MICA. Her passion for marketing and communication is inspiring.
Uses Pivot Tables for Fun
Have you ever met a creative person who builds a spreadsheet for planning Thanksgiving dinner? The breakdown outlined every recipe, managed RSVPs, and included an automated shopping list organized by section of the grocery store. For Jennifer, analyzing data is just as exciting as launching a rebrand. She balances good design and strategic marketing knowledge with past performance data and realistic business needs to get results.